3 Lessons We Learned Relaunching Our Website
by Gregor Satzinger, Founder
After working on many websites and landing pages, we've learned that things don't always go as planned. When it came to relaunching our own website, we ran into a few surprises. Here are the three most important lessons we learned during the process.
Top tip
The best website is the one that's live. Don't get stuck in the details.
1. Focus on the content
At first, we had a lot of ideas—everything from designs to exploring different CMS options and trying out new technologies.
But then we realized that none of this mattered as much as one simple question: What content do we actually want and have to show?
Since this was an internal project, we wanted to experiment, but without a clear idea of what we wanted to say, all the technical details didn't make much sense.
2. Pick a System That Works for You
There are countless CMS options available, from Wix to Webflow, WordPress, Typo3, and beyond. Our advice to clients has always been the same: Choose the system that makes the most sense for your needs.
Every platform has trade-offs between cost, maintenance, and development effort. While we love getting our hands dirty with code, we often recommend Webflow or WordPress for customer projects because of their speed and flexibility.
For our own site, we took a different approach. Looking at how we had actually used our old, fully flexible CMS (we mostly just added case studies), we realized that we don't need a complex backend. Since our team is technically inclined, we opted for a static website with case studies and blog posts stored as MDX files.
This approach significantly reduced complexity, improved performance, and even lowered our hosting costs. While it's not the right solution in most cases, for us it was the ultimate "keep it simple" option.
3. Get It Out There
We spent weeks thinking about our new website.
- What if people liked the old one better?
- Could we make this even cooler?
The reality was simple: Our old website was holding us back. Its content no longer aligned with our positioning and while we had lots of flexibility, making changes didn't seem straighforward.
Still, we were nervous to launch. There's always something you want to perfect. But in the end, we decided to ship it.
It's live now. Even though the first version has less content and fewer features than we thought, it's a great start—and we're happy with it.
And the best part? We can still improve it later.